Trade Concept (UK) Ltd - formally known as Bella International Ltd are manufacturers & distributors of fine intimate apperal in the UK. We are a young, vibrant company with real passion for glamour lingerie design. The company has successfully been trading in the UK since 1989. The business initially started within the textile industry, until the big crash in the late 80’s. With this, came an opportunity to diversify our product line by distributing lingerie, hosiery and nightwear.

By the turn of the millennium their was a need to change our business model, as the focus had shifted from traditional lingerie to glamourwear. The key reason for this being the increasing price competition within the traditional lingerie sector, and also our need to move into a niche market!

Therefore, by mid 2000 our flagship brand of glamour lingerie was launched - Wild Designs™. With our very first style WD021 we have sold in excess of 250,000 units plus worldwide making, this a truly recognized brand.

All of our products are manufactured in our factory in the Far East - Trade Concept (HK) Ltd to the highest standards! We take great pride in ensuring that we bring you the very best in glamour wear and sophistication by using the very best in sensual fabrics!

In 2003 TCUK relocated to its new premises in West London, after trading in the E1 for over 12 years. The reason for the move we purely on the bases of passing trade in E1 (The mecca of Wholesaler’s) was no longer there! Therefore, in 2003 TCUK acquired a purpose-built warehouse, giving access to extra space and free parking. Since the move, TCUK has retained its customer base and in fact, improved customer satisfaction, by operating more efficiently!

At the time of our first big move, back in 2003 we were hoping to purchase a freehold commercial unit, but nothing suitable was available at the time.
We did not want the hassle of moving every 2 - 3 years. What we wanted was something which was under one roof! In April 2005 TCUK finally moved to a brand new 10000 sq ft purpose built warehouse in Slough, Berkshire.

Now with the added space, not only are we able to fully maximize our potential and more importantly cater for our customers efficiently! The need to hold greater stock and introduce new styles has became imperative.